The Idaho State Attorney General called Purdue Pharma’s marketing of Oxycontin one of the “deadliest marketing campaigns in history.” As a result, Idaho is suing the company as well as the Sackler family who owns it for their role in the opioid epidemic.
The lawsuit cites the following statistics:
- Between 1999 and 2017, Idaho’s opioid death rate has nearly tripled.
- In 2015 alone, around 1.3 million prescriptions for opioids – including Oxycontin – were written in Idaho.
- That is close to one prescription for every person – including children – in the state.
Purdue Pharma has denied any allegations in the litigation against the company. They believe the claims are sensationalized and that they are only part of a continuing effort to avoid the justice system. Instead, cases like this one are being tried in a court of public opinion, according to a statement they made.
The lawsuit claims that Purdue Pharma campaigned for changes in people’s perception of opioids by downplaying their risks. It also claims that they aggressively encouraged the much broader use of drugs like Oxycontin, which were not appropriate.
Interestingly enough, NBC News reported that the New York Attorney General’s Office uncovered at least $1 billion in wire transfers from the Sackler family. This discovery only supports the claim that they are trying to hide their assets because of the growing number of lawsuits.